For Publishers

Earn more from your current users

Waterfalls limit each impression's value. Adrop sends every impression into a live auction across 15+ demand partners, paying the highest bid.

The Problem

Where publishers lose ad revenue

Mobile mediation often creates three hidden revenue leaks. Adrop tackles them through one integration.

01

Waterfalls hold down eCPM

Your first network fills at its own price before competitors can respond, even if another network would bid more. No auction takes place.

02

Revenue drops after campaigns

When one network's campaign flight ends, revenue can fall sharply and remain down until you change floors manually and contact your account manager.

03

SDK sprawl slows teams

Every added network brings another SDK, dashboard, and compliance setup. Adding a fifth network can take longer than your latest app update.

The Solution

How Adrop fixes the gaps

Without Adrop

One network gets first access to each impression, while others cannot bid higher

Revenue falls 20-40% after a campaign flight ends and stays low until you intervene

Five networks require five SDKs, five dashboards, and five compliance setups

Data sits in separate consoles; cross-network analysis needs manual spreadsheets

With Adrop

15+ networks bid at once, and the highest bid wins each impression

When one network's campaign ends, 14 others automatically compete for the open inventory

One SDK supports every network, with compliance flags shared from one configuration

One analytics dashboard brings networks together and supports exports whenever needed

Fit Assessment

Who Adrop fits best

Adrop suits a particular publisher profile. Here is the straightforward breakdown.

Good fit

  • Mobile app publishers with 10K+ monthly active users
  • Apps using banner, interstitial, or rewarded video ads
  • Publishers with 1-2 ad networks that want more demand
  • Teams seeking one dashboard rather than five separate consoles
  • Apps with global or Asia-Pacific audiences

Not the right fit

  • Web and desktop publishers, since Adrop is mobile-only
  • Apps below 1,000 monthly active users, where mediation gains are minimal
  • Premium subscription apps without ad monetization
  • Publishers whose primary revenue depends on programmatic direct deals