For Publishers
Earn more from your current users
Waterfalls limit each impression's value. Adrop sends every impression into a live auction across 15+ demand partners, paying the highest bid.
The Problem
Where publishers lose ad revenue
Mobile mediation often creates three hidden revenue leaks. Adrop tackles them through one integration.
01
Waterfalls hold down eCPM
Your first network fills at its own price before competitors can respond, even if another network would bid more. No auction takes place.
02
Revenue drops after campaigns
When one network's campaign flight ends, revenue can fall sharply and remain down until you change floors manually and contact your account manager.
03
SDK sprawl slows teams
Every added network brings another SDK, dashboard, and compliance setup. Adding a fifth network can take longer than your latest app update.
The Solution
How Adrop fixes the gaps
Without Adrop
One network gets first access to each impression, while others cannot bid higher
Revenue falls 20-40% after a campaign flight ends and stays low until you intervene
Five networks require five SDKs, five dashboards, and five compliance setups
Data sits in separate consoles; cross-network analysis needs manual spreadsheets
With Adrop
15+ networks bid at once, and the highest bid wins each impression
When one network's campaign ends, 14 others automatically compete for the open inventory
One SDK supports every network, with compliance flags shared from one configuration
One analytics dashboard brings networks together and supports exports whenever needed
Fit Assessment
Who Adrop fits best
Adrop suits a particular publisher profile. Here is the straightforward breakdown.
Good fit
- Mobile app publishers with 10K+ monthly active users
- Apps using banner, interstitial, or rewarded video ads
- Publishers with 1-2 ad networks that want more demand
- Teams seeking one dashboard rather than five separate consoles
- Apps with global or Asia-Pacific audiences
Not the right fit
- Web and desktop publishers, since Adrop is mobile-only
- Apps below 1,000 monthly active users, where mediation gains are minimal
- Premium subscription apps without ad monetization
- Publishers whose primary revenue depends on programmatic direct deals