Concurrent Bidding vs. Sequential Waterfall in Mobile Game Monetization
A sequential waterfall limits each impression to its ordered path. Concurrent bidding lets every configured demand partner compete at once.
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Live Bid Mediation for Mobile Apps
Let every impression compete for the top bid
Adrop links your app to 15+ demand networks, auctions each ad request in real time, and maintains fill rates above 90%. Stop managing waterfalls manually.
34%
avg eCPM lift vs single-network
15+
demand networks in one SDK
<2 hrs
median integration time
How It Works
Install, configure, then improve yield
One SDK, no separate network SDKs, manual waterfall sorting, or CPM floor spreadsheets.
01
Install the SDK
One SDK connects 15+ networks. Adrop's adapter layer manages each native SDK, so your project needs one dependency while Adrop handles the network details.
02
Set Your Floors
Choose minimum CPM floors by ad unit and region in the dashboard. Adrop orders the waterfall and sends changes to configured demand partners without an app release.
03
Track Yield Growth
The mediation engine sends each impression to configured demand partners for a live auction. The top bid above your CPM floor wins within 100ms, with network win rates logged in your dashboard.
Demand Network Coverage
15+ demand partners, one integration
Adrop connects mobile apps to 15+ demand networks, including DSP demand, through one integration.
Nexad
Voxel Media
Bridgefly
Adnova
Cortex DSP
Pinnacle Ads
Streamline Demand
Clearfield Bidder
Meridian Exchange
Orbis Mobile
Cascadia Media
Deltabid
Fieldstone RTB
Apexline
Dawnbreak Exchange
Who Uses Adrop
For app developers, not agencies
Indie Game Studios
If one network drops, protect your eCPM
A single ad network can leave eCPM upside untapped. Adrop adds competing demand and lets you change waterfall order from the dashboard, without rebuilding the app.
Utility App Developers
Regional demand needs regional floors
Interstitial and rewarded video inventory can need different CPM floors by region. Set each regional floor in Adrop, then send it to configured demand partners without manual coordination.
Content and Casual Apps
See which placements earn without hurting retention
Review placement performance and session length in format analytics. One dashboard lets you adjust frequency caps and floor prices by format.
From Beta Publishers
Developer feedback after moving to mediation
We had three separate SDKs and a weak fill rate. After moving to Adrop mediation, our fill rate rose above 91%.
Setting CPM floors by region took repeated manual work. Now we change them once and Adrop distributes the update to demand partners, giving our team more time for the product.
Pricing
Plans that fit your app
No revenue share. Flat monthly pricing leaves your eCPM gains with you.
Free
$0/mo
Up to 50,000 impressions/month
- 3 demand networks
- Self-serve dashboard
- Email support
- Community docs
Starter
$29/mo
Up to 500,000 impressions/month
- 8 demand networks
- Geo CPM floor manager
- Priority email support
- 7-day data retention
Growth
$99/mo
Up to 5,000,000 impressions/month
- All 15+ demand networks
- CPM floor A/B testing
- Automated floor optimization
- Slack support channel
Need 10M+ impressions or a custom plan?
See pricing and Enterprise options
From the Blog
From the Monetization Blog
Practical ad monetization guides for app developers.
Building the Right Ad Network Stack for an Indie Mobile App
More demand partners create more competition per impression. Use these criteria to decide which networks to activate first.
Read article
Ad SDK Go-Live Testing: A Checklist for Mobile App Developers
A faulty ad SDK can mean zero ads. Use this checklist before enabling mediation in production.
Read article